Tiara Janté is invested in a creating digital spaces where Black voices are amplified, valued, and protected. Her passion led her to begin the development of The CNTRD App, a platform designed to be a safe space where culture is celebrated, conversations go deep, and connection is real.
“It’s where creativity isn’t just seen—it’s nurtured. Where business doesn’t just exist—it thrives. Where our stories stay ours, untouched by algorithms that bury us the moment we start shaking the table. Imagine the sharp wit and cultural resonance of Black Twitter, but with an economy that actually benefits us,” Janté shares with BrownStyle Magazine.
According to the writer and entrepreneur, The CNTRD App was born out of necessity after noticing that Black creators, businesses, and thought leaders continuously build culture online, yet face algorithmic suppression, shadowbanning, and digital censorship on mainstream social platforms.
“Existing social media platforms were not built with us in mind,” the founder explains. “They profit from our creativity while restricting our visibility. I wanted to create a space where we own our narratives, build community, and thrive without the limitations imposed by biased algorithms and exclusionary digital structures.”
Janté is currently seeking to raise $1.5 million via investments and crowdfunding to support the development of the social media app. While the endeavor may seem to be ambitious, the innovator believes that creating a safe space for creators and businesses to grow is worth it.
“My background in public relations, media, brand strategy, and digital equity has shaped my commitment to dismantling systemic barriers in digital spaces,” she explains. “Over the years, I’ve worked in an array of capacities to elevate Black narratives, ensuring our stories are told authentically and without erasure.”
The strategist plans on directly combating the digital exclusion of Black voices by giving users control over their content and how it’s used. The app also plans to offer direct monetization tools for creators, which will eliminate the need for third-party platforms.
“We’ve always been architects of culture. Now it’s time we own the blueprints. I want this to be the beginning of a legacy of ownership— not just for me— but for future Black founders who deserve to see their ideas come to life without being gatekept by traditional tech spaces,” she passionately expresses, adding she wants to ensure users have the support and infrastructure they need to thrive.
When asked about the best way to support the growth of The CNTRD App, the Janté says that she is currently looking for investors and donations via PayPal. “We’re offering community-driven investment opportunities where everyday people can contribute to building this space,” she shares. “We are also actively collaborating with organizations that prioritize Black economic empowerment and digital equity.”
You can also support by joining the company’s email newsletter and spreading the word about the forward-thinking app. “For me, this is a movement, not just a platform. The CNTRD App is designed to be a home—a digital sanctuary that prioritizes us, supports our growth, and ensures our voices are heard on our terms,” the Janté concludes.
To learn more about The CNTRD App, visit thecntrdmovement.org
Editor’s Note: This story has been edited and condensed for clarity.
By BrownStyle Magazine in Special Editions
72 pages, published 1/17/2025
