BrownStyle Magazine is proud to introduce our new initiative that shines the spotlight on small businesses owned by Women of Color (WOC) and People of Color (POC)— a community that often has limited resources to promote their businesses in today’s highly competitive industries.
Join us every Saturday to meet the founders building their up-and-coming brands in the fashion, beauty, and lifestyle industries one sale at a time. Experience their unique backstory, the inspiration behind their startup, and even find out the brand’s bestselling item that you can shop today!
This Week’s Small Business Spotlight
Earth’s Own Essentials
Location: Columbus, OH
The Brand Story
Andrea Bailey-Tweed’s journey into alternative/holistic healthcare began with her grandmother’s teachings as a young child. However, it wasn’t until she suddenly became faced with serious health challenges at the peak of her adult career that she found herself returning to her holistic roots.
“Earth’s Own Essentials was born out of a desperate need to save myself,” Bailey-Tweed tells BrownStyle Magazine exclusively. “I was out of options. Years into a serious health crisis, I was losing the battle for my health, and no one seemed to care. I had multiple surgeries and negative reactions to almost every medication I was given.”
Having grown up in an environment that supported natural healing, she began to use essential oils to support her wellness journey. Within months, Bailey-Tweed was showing remarkable improvement and was on the way to recovery.
The certified Aromatherapist was then able to incorporate other natural practitioners to help her walk and function. As she improved, she made a promise to God to share her oils and blends with others to help support as many as she could in their wellness journey.
Earth’s Own Essentials Bestselling Item
AAAHHH RELIEF – Pain Relieving Blend
$15.99+
This is a powerful blend of essential oils that can be used to help provide relief to a wide range of ailments, including the back, shoulders, knees, joints, neck, muscles, and virtually anywhere you feel pain.
What Makes Earth’s Own Essentials A Small Business To Watch
Earth’s Own Essentials stocks hundreds of varieties of 100% pure, therapeutic quality essential oils and therapeutic blends for health and well-being. Think body butter, natural lip balms, and more.
According to Bailey-Tweed, essential oils are highly concentrated aromatic compounds extracted from plants or plant parts (trees, grasses, leaves, etc.). These oils contain the essence of the plant’s fragrance and are renowned for their therapeutic properties. Some are analgesic, antibacterial, and sedative. They are processed through steam distillation or cold-pressed.
“Once in the body, essential oils work on what needs fixing,” she explains. “They can transform our emotions and support the healing of our bodies.”
The Showstopper
When it comes to Earth’s Own Essentials, the brand is dedicated to its clients and ensuring everyone understands what each blend is created for, as well as the benefits and therapeutic properties of each essential oil.
“When clients come to me for support, I am here for them,” she tells us. “I give them a thorough education on how to use the oils. I also talk to them, listen to them, and support them as a person. I am not just making a sale.”
Another distinctive quality of Earth’s Own Essential is its emphasis on knowledge and safe usage. “I turn the information I obtain through continuing education, training, and travel into simple easy-to-read posts,” says Bailey-Tweed. “By doing this, people have a better understanding of the value of the essential oil they’re using and proper and safe ways to use it.”
What’s Next For Earth’s Own Essentials
Bailey-Tweed looks forward to opening a unique wellness center that incorporates multiple wellness and functional modalities for clients. She is also working to create a series of online webinars and workshops for using essential oils.
How To Support
To be a part of Bailey-Tweed’s story and help her continue to grow, check out their website at earthsownessentials.com. Remember, one purchase from a small business could change someone’s life! Also, please give them a follow on Instagram.
