Rodney Jon Shares His Secret To Creating Sherri Shepherd’s ‘Natural Glam’ Look! [EXCLUSIVE]

Do you believe that beauty comes from the inside? Celebrity makeup artist Rodney Jon certainly does! His philosophy is the foundation of his brand, Rodney Jon Beauty, which is centered on empowering transformation every day.

“True beauty comes from within. When you feel good on the inside, it shows on the outside,” he tells BrownStyle Magazine exclusively. “Our mission is to elevate a person’s natural beauty while ensuring our brand messaging is rooted in inspiration, hope, joy, love, diversity, and inclusion,” Rodney shares. “Makeup should enhance, not mask. Confidence comes from within, and the right products should only amplify that.”

From his humble beginnings in Philadelphia to becoming a two-time Emmy-nominated makeup artist, his journey is nothing short of inspiring. 

Rodney honed his craft in New York City, training with Aveda and MAC Cosmetics. Since his training, his work has graced major fashion campaigns. Rodney Jon’s clients include the likes of Angela Bassett, Andy Cohen, and Tiffany Haddish. As the Lead Makeup Artist for the daytime talk show Sherri, the creative is also responsible for keeping the host, Sherri Shepherd, glammed up to the gawds!

Ahead, learn how to achieve the makeup artist’s famous no-makeup look and learn how he’s breaking barriers in the beauty industry. 

The Secret To Sherri Shepherd’s Signature Natural Glam

Rodney has mastered the art of natural beauty, which is evident in his work with Sherri Shepherd. “Sherri loves a natural glam. She gravitates toward neutral tones, golds, bronzes, deep purples, and rusts,” he shares. “Since she’s a talk show host, her lips are always front and center. I overline her lips with Celfie Cosmetics lip liners, create an ombré effect with the Rodney Jon Beauty lip collection, and finish with high shine. And, of course, my signature glow is a must!”

Rodney’s approach to glowing skin? Less is more. He explains, “I see so many new artists overdo it with highlighter, and before they know it, they look like a disco ball. My advice? Apply it strategically—cheekbones, Cupid’s bow, brow bone, inner corners of the eyes, and the bridge of the nose. Blend, blend, blend!”

Rodney Jon x Celfie Cosmetics 

The Rodney Jon Beauty Collection is the first makeup artist collaboration with Celfie Cosmetics. “I am grateful for the opportunity to have collaborated with Celfie Cosmetics,” he says. “When Nicole Hardy, the owner, reached out to my team, I immediately saw the potential for a successful partnership.”

The collection includes standout products like No Filter, a universally flattering nude lip stain, and Maraschino Kisses, a bold red that’s a staple in every makeup bag. “I firmly believe that the beauty industry has lost sight of the joy makeup should bring,” Rodney states. “It’s not about seduction; it’s about empowerment.”

The Future Of Rodney Jon Beauty

Rodney has big plans for the future. “We’re expanding globally, introducing new products, and focusing on education. I want to keep inspiring and mentoring the next generation of artists,” he shares exclusively.

He has also launched Artistry Aligned, an Instagram series that highlights beauty professionals making a difference. “Our industry can feel competitive and segregated, but I want to create a space where artists can celebrate each other’s successes and uplift one another,” he explains. “Sharing stories of perseverance and achievement is how we leave a lasting impact.”

Bold Lips: How To Make A Statement This Spring/Summer

For those looking to make a statement this year? The makeup artist insists, “Bold lips are in! A vibrant red or deep berry paired with minimal makeup? It’s a classic power move. Use a red lip liner from Celfie Cosmetics and top it off with Maraschino Kisses or Raspberry Soirée from the Rodney Jon Beauty Collection. Trust me, it’s a look!”

When asked about his beauty essentials, Rodney says it’s best to keep things simple. “If I were stranded and could only have three products, I’d choose foundation, mascara, and a Rodney Jon Beauty lip stain—preferably No Filter,” he shares with a laugh.

To learn more about Rodney Jon and Rodney Jon Beauty, visit his Instagram!

Editor’s Note: This story has been edited and condensed for clarity.